See you in October 2025

BAR BRIEFING DOCUMENT : SELLING WRISTBANDS

You are able to sell wristbands accross the bar and keep 100% of the money from doing so.

 

INSTRUCTIONS

 

- Wristbands should be sold at £20 each

- This sale must include a wristband and a guidebook

- Please ensure there is a button on the till system created for this sale. 

- Encourage your team to sell wristbands! If you sell 100 wristbands - that's £2k in the till! There are flyers in the box with the wristbands that explain what London Cocktail Week is so feel free to use these as a sales tool.

- Please create posters, menu inserts or table talkers to promote the wristbands in your house style. London Cocktail Week logos can be found HERE

- See an example of a Poster one of our bar partners has made to promote the wristbands which you can use as inspiration! 

- If a guest has pre-purchased a wristband, you will need to give it to them. Instructions for doing that is HERE

If you begin to run low on wristbands please contact our bars representative - chima@londoncocktailweek.com

 

Example poster to promote wristbands

 

Wristband Rules 

 

- Everybody in the party that would like to qualify for London Cocktail Week Signature Cocktails must be wearing a wristband. 

- If just one person in the group is wearing a wristband - it doesn’t mean they can buy rounds for their friends that aren’t. 

- Unless you have stipulated on your form, Signature Cocktails should NOT be limited to one per person.

- It is your discretion to add service charge and we have made this clear in our comms that guests should be expected to pay service. 

- It goes without saying that the usual licensing agreement of your venue is in place for London Cocktail Week too. Anyone under age or heavily intoxicated should not be served.